Why Google might want to launch a console

Why Google might want to launch a console

By Hayley Tsukayama,

Sony, Microsoft and Nintendo: These are the big names fighting it out

to win over gaming console consumers. But speculation is building that

now there is another.



Citing unnamed "people familiar with the matter," the Wall Street

Journal reported Thursday that Google is working on a game console.

Google declined to comment on the report, which also said the company

is working on its own Android-based wristwatch and a second version of

its never-launched Nexus Q streaming-media player.



The news comes as the traditional big three of the console world

strive to adapt to a changing gaming market, each with its own

particular strategy. Microsoft, for example, is taking pains to market

its forthcoming Xbox One as a holistic entertainment system to please

gamers and non-gamers alike, while Sony is doubling down on offering

deeper gaming features that appeal directly to console gamers.

Nintendo, meanwhile, is focusing on family gamers and integrating its

Wii U console and tablet-like gamepad controller into the

entertainment systems that people already own.



As for Google, it's already a key player in the gaming space.

According to the Entertainment Software Association's 2013 U.S.

profile of who's gaming these days, an average of 58 percent of

Americans play video games. Of that chunk, 36 percent play games on

their smartphones while a quarter play on their wireless devices.



With its smartphone dominance, Google is sitting pretty in $20.77

billion gaming market. And the possibility that the tech giant will

launch a direct competitor should be enough to make executives at the

big three break into a cold sweat.



Google would also be responding to demand for better mobile — or at

least portable — gaming experiences. Gaming on tablets has particular

potential for supplanting dedicated handheld gaming devices such as

the PlayStation Portable or Nintendo 3DS. But the offerings so far

haven't been that strong, plagued by game lag or simply the inherent

limitations of a smaller screen.



If Google can make its mega successful Android platform hit gamers at

home and on-the-go, it could fill a major hole in the gaming world.



Android's open system has already provided ways for independent

developers to launch their own small gaming projects. And the Android

ecosystem got a boost with the introduction of systems such as the

Ouya, which has earned support for its vision of providing

TV-accessible Android-based games.



Still, apparently there are some bugs to be worked out in the new

systems. Ouya has drawn early negative reviews for shipping a console

with hardware and software that critics say weren't quite ready for

prime time. Another Android-based gaming system, the Nvidia Shield,

has hit hardware problems of its own that forced it to delay its

retail launch until next month.

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